HIGHLIGHTS & TRENDS
Sense of purpose and direction
The faster companies and markets change, the more important it is to chart a clear course. The question is, do we always know in what direction? A brief look at charting corporate missions …
It’s all in the mix
Norbert Bargmann, Managing Director of Messe München, explains why a balanced customer and events portfolio is key to long-term success in the trade fair and congress sector ...
CONGRESS & CORPORATE
Success through networked marketing
How do you reach target groups effectively in the face of today’s ever-increasing tide of information and news? Munich’s ICM shows how it’s done …
SAP and ICM - a winning team
Europe’s largest software provider SAP has been relying on ICM and its adjacent exhibition halls to host important user conferences for several years now …
INSIGHTS & FACTS
New logo for new mission statement
Messe München and ICM have revamped their brand identity. So it was out with the old at the start of August when the new logo went up on the outer walls of the congress building.
New technical director to sharpen service offering
Following a successful start as Technical Director at ICM, event and media technician Christian Müller is turning his attention to tailored service packages and solutions ...
MUNICH LIVE
Making the Most of Munich
Evening event, art exhibition or hotel stay – supplement your ICM program and get more out of your trip with our pick of Munich’s best.
